Stuff I've done: Crash Campaign (Client Winner), Brand NC Strategy Case Competition (1st Runner Up), Kappa Delta Shamrock n' Run 5K (PR Committee), Carolina Creates Dance (Social Media Chair, Founding Committee Member), UNC Dance Marathon (Participant), Star Heels Dance Team (Dancer & Choreographer)
This November, I participated in Crash Campaign, a 24-hour marketing competition for local small businesses. My team's client, Hillsborough Yoga & Healing Arts, needs to double class size in order to be a self-sufficient business. They also have no marketing budget and very little knowledge about social marketing. With these restrictions, we decided to create a social media plan that would put HYHA on the map and position them as a thought leader in the yoga industry. We used the campaign theme "Empower yourself, Engage your community, Energize your body." We ended up winning our client! Check out the strategy behind the whole idea, and then the presentation itself is below.
The idea for our team's name came to us circa 4 am when we were settling down for our first nap. (When you only get 2 hours of sleep in 24 hours, you end up with some pretty weird ideas.) Weird or not, the judges seemed to like it... we are The Burrito Agency: a whole lotta content delivered to you fast and fresh.
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Once upon a time, I was on a team that placed second in a competition. Here's a grainy iPhone photo of us holding our prize money:
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Wanna know more about the Brand NC competition? Check out this article about us.
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And here's the video submission that got us to the final round of the Brand NC Strategy Case Competition: