Relevant Classes I've Taken: Advertising Campaigns, New Media Technologies, Account Planning, Intro to Copywriting, PR & Advertising Research, Media Law
Coming soon: Art Direction, Branding of Me
Coming soon: Art Direction, Branding of Me
In my Account Planning class, we were challenged to write a brief that would inspire creatives to come up with a brilliant social media idea for Ikea. We wanted our brief to reflect the modern and tech savvy voice of our target audience. Here's what we presented:
Although I think strategy is my true calling, I do love to write. For my copywriting class, I developed a creative campaign for Harley Davidson based on my own research. The images are not particularly professional (and by that I mean I can only draw stick figures), but I really enjoyed writing the copy for the ads. My campaign theme was based off of the idea that people associate Harley Davidson motorcycles with a certain type of person, but that every "nice guy" has the fantasy of someday hopping on a Harley and getting the girl.
Campaign theme: "Nice guys don't have to finish last." Tagline: "Life can move fast, but Harley moves faster. It's time for the ride of your life." |
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